![]() ![]() There are basically four undercover marketing strategies. What are Undercover Marketing Strategies ? (Suggested Read - B2B Marketing Strategies) Undercover marketing thus affects the customer decisions without manipulating them off. Using kind unconventional tactics, the product is marketed and advertised in a less obvious manner. This doesn't allow the consumer to realize that the play is a marketing strategy. Undercover marketing is a marketing strategy which assists the companies to market their product in a hidden way. Undercover marketing is a subset of guerrilla marketing. So, in simple terms, undercover marketing is basically advertising your products or services, without letting the audience be aware of it. Taking the literal meaning, undercover is basically translated to something hidden or something which is not open to the general public, while marketing means advertising your products or the services. Undercover marketing, the term comprises two words, undercover and marketing. We will also take a look at the most recent examples of undercover marketing. ![]() In this blog we will study the concept and working of undercover marketing. To overcome this stress of less efficiency, brands have come up with an idea of undercover marketing. But someone has said that modern problems require modern solutions. Even till date, we often skip the ads by switching channels. They love to hear what their favorite actors are saying about a lead product, but slowly everyone has realized that even their favorite star can say two appreciative lines for a sum of money.Īnd this realization turns out to be a nightmare for the paid and open ads. There were the days when people used to pay attention to the advertisements occurring in between a movie or two episodes. ![]()
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