![]() ![]() They offer mobile checkout that uses a customer’s mobile phone to scan barcodes while shopping. Some major retailers are even taking self-checkout a step further. Single lines aren’t always mandatory in self-checkout lanes, but it’s become an unspoken rule among customers. Good Housekeeping points out a Danish queuing theory from the 1900s that data analyst Wes Stevenson used to show that one giant checkout line actually reduced the average customer wait time vs. ![]() This is where the self-serve checkout truly shines. The real wait, however, is in line waiting for a register. Regardless of the store, they found it took under two minutes to complete each transaction. Quicker CheckoutĪ few years back, the Washington Post performed an experiment to see how long it took to purchase 5 items at the self-checkout lanes in various grocery stores around the Washington area. Notably, it’s quicker, reduces labor costs, and indications are that many customers like it. Customer Confusion and Equipment Issuesįirst, let’s take a look at the pros of implementing self-serve checkout.We decided to delve into the self-checkout lanes to determine the good and bad. Nearly 75 percent of respondents liked self-checkout’s ability to save time. The top complaint of the 62,917 subscribers surveyed was too few open checkout lanes. ![]() Should you jump on the self-serve checkout train, too?Ĭonsumer Reports recently published a survey of how consumers feel about self-checkout. Self checkouts, where a customer rings up their own items, bags them, and pays without a cashier, have been implemented in many grocery chains, fast food restaurants, and chain retailers across the country, with NCR Corporation supplying 68 percent of these systems. ![]()
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